Chain Reactions Africa's Youth Trends Report Urges Political Leaders To Understand Changing Youth Behaviour
L-R: Franklin Ozekhome, Executive Vice President, Chain Reactions Africa; Israel Opayemi, Managing Director & Chief Strategist, Chain Reactions Africa; Temi Iwalaye, Public Relations Manager, Tecno; Segun McMedal, President & CEO, Upticom Marketing Company, and Tuga Olatunde, Head, Market Sourcing and Procurement, Tecno, during the unveiling of Aramanda 4.0, The Youth Culture & Trends Report by Chain Reactions Africa, at Sheraton Lagos Hotel, Ikeja. Chain Reactions Africa has urged Nigerian political leaders and government institutions to pay closer attention to changing youth behaviour and expectations ahead of the 2027 general elections. The call was made on Wednesday, September 30, 2026, during the public presentation of the firm’s fourth youth trends and culture intelligence report, titled Youth Futures 2026: A Culture Intelligence Report on African Youth, held at Sheraton Hotel, Ikeja, Lagos. The event brought together young Nigerians, creatives, culture-shapers, ...