World No Tobacco Day 2026: Unmasking the ‘World Vape Day’ Scam
By Robert Egbe In 2009, Brazil banned electronic smoking devices (including e-cigarettes, heated tobacco products, and other emerging nicotine delivery systems. However, a loophole in the law left open a pathway for Big Tobacco and their allies to seek approval if they could demonstrate that their products were safe. Nearly two decades later, none has succeeded. Brazil's health regulator, ANVISA, required tobacco and nicotine companies to provide scientific evidence supporting claims that these products were “reduced risk”, and “harm reduction” substitutes for smoking, or treating tobacco addiction. The industry failed to meet to those criteria. Instead, evidence showed that these products carry significant public health risks, particularly for young people. As the world marks World No Tobacco Day (WNTD) on May 31, the tobacco industry is once again attempting to rebrand itself through a parallel campaign it calls "World Vape Day." Unlike World No Tobacco Day, which was e...