Malta Guinness Powers Trace In The City 2025 Campus Tour Across Nigeria

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Malta Guinness, Nigeria’s premium malt drink known for fueling the greatness and positive energy of Nigerians, has announced its sponsorship of Trace In The City 2025, a vibrant campus tour that combines entertainment, education, and wellness across five major Nigerian cities.


The nationwide tour kicked off at the University of Ibadan on October 14 and will move to the University of Abuja on October 21, the University of Calabar on October 24, and the University of Uyo on October 28. It will climax with a grand finale at Yaba College of Technology, Lagos, on October 31.


With stops in Ibadan, Abuja, Calabar, Uyo, and Lagos, the initiative is designed to nourish the moment and inspire students to live with vitality and purpose. 


At each campus, Malta Guinness will host its World of Goodness area, a vibrant space where students can unwind, play fun games such as ludo and ayo, and enjoy ice-cold cans of the malt drink.


Adding to the excitement, the brand has introduced the Malta Guinness Steppers Challenge, which will reward the best dancer on each campus, and the Malta Guinness Goodness Challenge, where students can earn points for their schools through interactive games and engagements.


Each event will feature a mix of live music, comedy, and talent showcases, in collaboration with TRACE Naija, celebrating the creativity, resilience, and unbreakable spirit of Nigerian youth.


Speaking on the partnership, Brand Manager, Malta Guinness, Jerry Nwankwo, said the collaboration reflects the brand’s enduring commitment to energizing young Nigerians.


“Malta Guinness has always been about driving the can-do spirit of Nigerians, especially young people. Through Trace In The City, we’re connecting with students where they are, in a high-energy environment that inspires them to live well, learn, and have fun.”


He reaffirmed that Malta Guinness will continue to serve as a “beacon of goodness and vitality,” encouraging Nigerians to stay refreshed and energized in body, mind, and spirit.


Trace In The City is a campus entertainment and empowerment programme by TRACE Naija that partners with brands like Malta Guinness to bring music, creativity, and learning opportunities to university students across Nigeria.


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