Malta Guinness, TRACE Naija Light Up Campuses with Electrifying “In The City” Tour


The 2025 edition of the TRACE In The City Campus Tour has been described as one of the most exciting yet, thanks to the partnership between Malta Guinness and TRACE Naija, which brought unmatched energy and creativity to campuses across Nigeria.


The tour, which celebrates youth culture, music, and positivity, made stops at the University of Ibadan, University of Abuja, University of Calabar, University of Uyo, and rounded off with a grand finale at Yaba College of Technology, Lagos. 


Thousands of students were treated to electrifying performances by Falz, Qing Madi, Shoday, and Poco Lee, alongside inspiring conversations and vibrant showcases of Nigerian talent.


At the Malta Guinness activation zones, students enjoyed refreshing cans of the iconic malt drink while engaging in exciting challenges and activities. 


The Malta Guinness Steppers Challenge gave campus dancers a platform to shine and win cash prizes, while the Goodness Challenge rallied schools toward collective participation, with YabaTech emerging as the overall winner, followed by UniCal and UniIbadan in second and third places respectively.


Speaking on the brand’s involvement, Garima Khandelwal, Head of Non-Alcoholic Beverages, Guinness Nigeria, said “Malta Guinness has always been more than just a drink; it is a symbol of positivity, energy, and real vitality. With our partnership with TRACE Naija, we are celebrating the youthful drive that keeps Nigeria moving. The ‘TRACE In The City’ tour is our way of inspiring students to stay energized and live life fully.”


Throughout the tour, campuses came alive with music, laughter, and shared joy, reinforcing Malta Guinness’ role as a champion of youth culture and everyday optimism.


By powering the TRACE Naija “In The City” Tour, Malta Guinness once again affirmed its commitment to fuelling greatness and creating meaningful cultural moments that connect and inspire young Nigerians nationwide.



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