Silent Killers on Our Shelves: Why Nigeria Needs Nutrient Profile Models
By Bukola Olukemi-Odele A mother walks into a store to buy a healthy snack for her child. The shelves are stocked with snacks, chocolates, and drinks, all featuring brightly coloured packaging adorned with child-friendly cartoon characters. She picks an item that displays bold nutrition claims, such as "fortified with brain-boosting vitamins for growth and vitality." This imagery gives her confidence that she is making a healthy choice for her family. However, it does not disclose the hidden sugars, excessive sodium, and unhealthy fats that could negatively impact her child's health. This scene occurs every day in markets and shops across Nigeria, where consumers are bombarded with expertly crafted messages that make processed and prepackaged foods and drinks appear healthier than they actually are. Nigeria is currently undergoing a significant nutritional shift from traditional, nutrient-dense diets to processed and prepackaged foods. This change has resulted in a publi...