OPINION: Nigeria’s Sugary Drinks Boom: Why Higher SSB Tax Is a Public Health Imperative
By Humphrey Ukeaja Nigeria’s sugar-sweetened beverage (SSB) market is not just growing; it is expanding its product lines and accelerating the establishment of new plants in a country already carrying a heavy and costly burden of non-communicable diseases (NCDs). Evidence indicates that SSB consumption in Nigeria rose by 123 percent between 2008 and 2022, while per capita SSB sales increased by 119.1 percent between 2010 and 2024, placing Nigeria among the fastest-growing SSB markets in Africa, and the largest consumer on the continent of soft drinks. The country is also the 4th largest in the world by total volume in 2025. At the same time, the health system is absorbing the consequences of rising obesity, diabetes, hypertension, and cardiovascular disease—conditions that are tightly linked to excess consumption of SSBs and poor dietary environments. Worthy of note is that approximately 81 percent of Nigerian adolescents were found to consume sugar-sweetened beverages (SSBs) dail...